Producto audiovisual documental como medio para impulsar el comercio en la comunidad de Hatobolo

Abstract

This thesis project develops an audiovisual documentary to promote the economic activities of the Hatobolo community in the Ludo parish of Azuay province. The community is distinguished by its traditions, especially the artisanal production of toquilla straw hats and cow's milk production, activities that reflect its cultural identity but face commercial limitations due to a lack of visibility and sales channels. Through qualitative research and participatory action, 10 interviews were conducted with artisans and livestock farmers, confirming the documentary's viability as a promotional tool, integrating authenticity and community participation. The narrative is structured around three points: cow milking, hat making, and generational succession. The results show that a participatory audiovisual product strengthens community identity and that the details construct a unique narrative. The project applies multimedia design principles to generate a sustainable impact in rural Ecuadorian communities.