Desarrollo de una tienda virtual para Maxicarnes en Babahoyo

Abstract

This proposal addresses the need for digital transformation in small and medium-sized food businesses, focusing on the design and implementation of an e-commerce platform for Maxicarnes, a meat products retailer in the city of Babahoyo. Currently, the company operates under a traditional sales model that relies primarily on in-person service and informal channels, a situation that limits its expansion capacity, hinders order management, and reduces customer service efficiency. Given this scenario, the implementation of an online store is proposed as a key strategy to improve competitiveness and respond to the technological demands of the contemporary market. The main objective of this project is to develop a digital solution that optimizes sales management, streamlines operational processes, and expands the company's commercial reach. The methodology includes reviewing the fundamentals of e-commerce, identifying its competitive advantages, and analyzing its impact on the food sector, as well as incorporating usability, security, and efficiency elements into the platform's development. Furthermore, the study examines how evolving consumer habits and the accelerated growth of digital commerce driven especially by the pandemic have transformed customer preferences, with consumers now seeking more accessible, faster, and more reliable purchasing options. The expected results will allow for an understanding of how digitalization can improve Maxicarnes' business performance, strengthening its market presence, optimizing customer experience, and consolidating a more competitive and sustainable business model in the current environment.