Incidencia económica y tendencias de consumo en torno al trail running en la provincia de Pichincha

Abstract

Trail running in the province of Pichincha has grown exponentially, contributing to the vitality of local economies. The study is warranted by the increase in runners and events, which drive consumption of equipment, sports services, tourism, and community-based enterprises. Its overall objective was to assess this impact, while specific objectives focused on identifying the most in-demand products and services, estimating runners’ average annual spending, and identifying economic opportunities arising from the growth of trail running. A mixed-methods approach was used, involving surveys of runners and interviews with relevant stakeholders. The findings reveal high demand for technical gear, apparel, and training, as well as positive effects on tourism, local commerce, and public-private partnerships. Despite sampling limitations, it is concluded that trail running drives tourism, new businesses, and professionalization in related sectors.