Estudio de factibilidad para la creación de un punto de venta y distribución de Inelba en Quito

Abstract

This Project evaluates the feasibility of creating a sale point and a center of distribution of INELBA in Quito to attend efficiently the demand of the Sierra region market. Through a mixed approach that includes 120 surveys and 10 interviews with key actors from electrical and construction sectors, it was confirmed that there was a demand where the clients prioritize the immediate availability of products, competitive prices and technical support. The objective market concentrates in high urban development zones and it’s composed by wholesale distributors. The financial plan prepared demonstrates the economic viability of the project, with a modest initial inversion and accelerated return, sustained by profitability indicators which confirms the generation of sustainable economic value. It is concluded that the opening of this distribution center is relevant and financially viable, helping with limited logistics in INELBA, fortify the brand positioning and capitalized the market opportunity identified.