Análisis de los procesos de calidad en la producción de comida rápida no ambulante en el sector de Carapungo, al norte de Quito

Abstract

This research analyzed the quality management processes in ten non-street fast food establishments with fixed premises, located in the Carapungo sector, north of Quito. The study aimed to assess the implementation of quality management practices, identify opportunities for continuous improvement, and examine the relationship between these practices and business performance. A mixed-methods approach was employed, with a qualitative emphasis. Data collection techniques included structured questionnaires, direct observation, and internal document reviews, applied to operational managers and business owners. The study followed a non-experimental, cross-sectional design and used non-probabilistic, criterion-based sampling. The findings revealed heterogeneous levels of quality practice implementation. Small enterprises showed higher compliance, particularly in internal audits, technical testing, and adherence to certification standards. In contrast, microenterprises exhibited weaknesses in process formalization, technical controls, and systematic evaluations. The Cronbach’s Alpha coefficient (0.953) confirmed the high reliability of the research instrument. Qualitative analysis and crosstabulations identified relevant patterns: continuous production systems, committed managerial leadership, and a self-perceived need for improvement positively influenced overall performance. It was concluded that, although there is a general intent to provide quality, quality management remains fragmented and reactive across most businesses. A gap was observed between technical compliance and customer perception, as well as a limited use of digital tools for process optimization and client feedback. The study recommends strengthening technical training, formalizing essential processes such as audits and inspections, and strategically incorporating digital platforms to enhance customer engagement, operational efficiency, and long-term competitiveness in the fastfood sector.