Análisis de la percepción del aporte de las bebidas energéticas en la calidad de vida de los consumidores urbanos del sector pio XII, Chimbacalle, sur de Quito entre los años 2023-2024

Abstract

This research aimed to analyze the perceived impact of energy drinks on the quality of life of urban consumers in the Pío XII sector of Chimbacalle, Quito, between 2023 and 2024. It identified different brands, evaluated individual perceptions, and analyzed the influence of advertising and brand image. The central problem was understanding the motivational, social, and symbolic factors that dictate how these beverages are consumed, as well as the meanings they convey in daily life. The methodology employed a quantitative approach, a descriptive scope, and a nonexperimental design. A sample of 293 consumers was surveyed, and data was collected using a survey. The survey results indicated that the overall perception of the impact of these beverages on quality of life was predominantly neutral, although with a moderately positive bias. In the dimensions of physical, emotional, and social well-being, a more positive assessment was observed in the emotional and social spheres, while physical well-being showed a mostly indifferent perception. In conclusion, the perception of the contribution of energy drinks to the quality of life of urban consumers in the Pío XII sector of Chimbacalle, during the period 2023– 2024, is characterized by a predominantly neutral trend, although with a moderately positive inclination