Análisis de los factores críticos que determinan la sostenibilidad social de las PYMES de la ciudad de Cuenca

Abstract

Social sustainability in SMEs within Cuenca’s service sector involves creating fair work environments, strengthening community ties, and promoting organizational management based on social responsibility. This study analyzes the critical factors that determine such sustainability, using the seven core subjects of the ISO 26000 standard as a reference. The findings show that many companies implement socially responsible practices empirically, without structured planning or technical support. It is concluded that strengthening managerial training, institutionalizing ethical principles, and fostering strategic partnerships are essential elements for advancing toward sustainable management committed to social development.