Propuesta de optimización de las rutas de distribución en una empresa de productos de primera necesidad mediante la mejora de la gestión logística y la planificación de recursos

Abstract

The purpose of this research was to analyze and improve the distribution process in a staple goods company, identifying deficiencies such as lack of standardization, manual organization, imbalance in delivery areas, and low operational efficiency. The objective was to optimize routes through logistics redesign and the implementation of continuous improvement strategies, considering that the use of technological tools would positively impact key indicators. The study was conducted with a mixed approach, a non-experimental design, a descriptive-correlational level, and a cross-sectional approach. The Six Sigma methodology was applied under the DMAIC cycle, supported by tools such as the Ishikawa Diagram and the 5 Whys. As a solution, SimpliRoute software was implemented to automate route planning. The results showed a reduction in the average time per order, an increase in fulfillment, and a better balance in the number of deliveries per route. It was concluded that the proposal significantly improved operational efficiency and was replicable in similar contexts.