Netflix y su contenido de entretenimiento como factor de consumo en los jóvenes

Abstract

The article analyzes how the entertainment content distributed by the Netflix platform affects the consumption of young people from Guayaquil between 18 and 25 years old, depending on factors such as audience comfort, accessibility, algorithmic recommendations or variety of content. The methodology is based on a mixed approach and a descriptive scope, with the implementation of techniques such as the survey, with a representative sample of 250 people, content analysis focused on the material published on social networks in relation to the genres and interests of the target group and interviews with experts from various communication fields to expand the knowledge of the research. The findings show consumption patterns such as preferred genres, usual time slots, weekly frequency, and the influence of social networks in decision-making about the chosen productions.