Análisis de estrategias de posicionamiento del camarón ecuatoriano en el mercado internacional

Abstract

Ecuadorian shrimp has become one of the country's main export products, standing out in the international market for its high quality, sustainability in production, and compliance with international regulations. However, it faces significant challenges due to the competition from countries like India, Vietnam, and Thailand, whose strategies focus on large-scale production and lower costs. This study analyzes the positioning strategies of Ecuadorian shrimp in global trade, identifying its strengths and challenges through a qualitative approach based on expert interviews and documentary analysis. The methodology used in this study is based on a qualitative approach, with the goal of analyzing the positioning strategies of Ecuadorian shrimp in global trade. Through interviews with industry experts and a comprehensive documentary analysis, the study seeks to understand the strengths and challenges Ecuador faces in the context of international shrimp trade. The results reveal that, while Ecuador maintains a prominent position in markets such as the United States, China, and the European Union, it is essential to diversify its presence in emerging markets, strengthen logistics infrastructure, and promote innovation in derivative products. The need to improve marketing strategies and expand sustainability certifications to consolidate the reputation of Ecuadorian shrimp is also evident. Additionally, the importance of sustainability certifications and public-private partnerships to optimize the competitiveness of the sector is emphasized.