Análisis de la comercialización del cacao orgánico en la ciudad de Guayaquil

Abstract

This study examines the commercialization of organic cocoa in Guayaquil, highlighting its relevance within sustainable trade and its potential in high-value markets. Ecuador, as the main exporter of fine and flavored cocoa, accounts for more than 60% of the world's supply. However, producers face challenges such as low adoption of certifications and difficulties in accessing financing, which limits their competitiveness. Growing interest in sustainable and healthy products has boosted demand for organic cocoa. However, at the local level, it is still not given the strategic recognition it deserves. In addition, most Ecuadorian cocoa is exported without processing, which reduces control over the market and its derivatives. To address this problem, the research adopted a mixed approach, combining qualitative and quantitative methods to analyze demand, distribution channels and marketing opportunities. Through interviews with traders, key customers were identified as exporters and artisanal chocolate makers, who value the quality of the bean, certifications and sustainability of production. The findings show that organic cocoa in Guayaquil has a high growth potential. However, its strengthening requires strategies to optimize marketing, promote certifications and encourage domestic consumption. The implementation of innovative technologies and strategic alliances will help consolidate its presence in global markets.