Análisis del Desarrollo Turístico del Ecuador: Oportunidades y Desafíos

Abstract

This research aims to analyze the tourism development of Ecuador from an evolutionary context, in which the objective is defined to identify the main opportunities and challenges that arise in the country in this context. The growing demand of tourists to the country due to its nature and beauty in its resources gives rise to an extraction and use of these resources to be an economic engine of Ecuador, so it is important to recognize and evaluate the performance when using these resources and the strategies in which they are working with the tourism environment to strengthen the economy and the tourism sector of the country. A descriptive and non-experimental methodology was used with a mixed approach, in which qualitative and quantitative data are used for a better understanding and analysis of current tourism development. The sample consisted of 390 respondents, randomly without taking into account gender, age or place of origin. Surveys and interviews were applied to collect information on the most attractive characteristics of Ecuador, satisfaction with tourist services and barriers in the tourism context. The results obtained demonstrate a high general satisfaction with tourist destinations, especially in terms of biodiversity and natural landscapes. However, areas for improvement were identified in customer service, security and promotion of lesserknown destinations. It is concluded that the country has great potential to expand its tourism, but needs to improve the quality of services, adopt digital technologies and promote destinations more effectively.