Importancia de la logística en la exportación del aguacate ecuatoriano hacia Estados Unidos

Abstract

This article had the Hass avocado as its main context, since it represents one of the products in greatest demand in Ecuador, with the North American country being the largest demander of it, therefore, it is necessary to mention that it not only has challenges of marketing a quality product, but also of maintaining optimal logistics for the conservation of the product until its arrival, in this case to the United States, which is why the general objective was set out to analyze the importance of logistics in the export of Ecuadorian avocado to the aforementioned destination country. In order to fulfill the aforementioned objective, a methodology was carried out based on research in a qualitative approach that took as a unit of analysis five companies in the sector, selected based on their export volume and their relevance in the international market, to which an interview was applied through their representatives. The results show a good development of the logistical process to export Ecuadorian avocados to the United States but with aspects to improve. This is why strategies were designed to optimize the export of Ecuadorian avocado that is exported to the North American country. Finally, it is concluded that the export of Hass avocado from the avocado fruit must be perfectly preserved from the moment it is harvested until the moment it is finally consumed.