Videotutoriales en branding y estrategias de contenido para emprendedores

Abstract

The essay examines the relevance of enhancing brand communication and online presence for culinary entrepreneurs in Guayaquil who face challenges in implementing effective content strategies. Through a qualitative and exploratory approach, interviews were conducted with gastronomic business owners to understand their experiences and needs in establishing their brand identity. Based on these findings, essential guidelines were outlined for the development of video tutorials aimed at these entrepreneurs. The findings highlight the effectiveness of video tutorials as tools to train entrepreneurs in branding and content strategies, resulting in greater engagement and visibility on social media.