Diseño de la marca para la empresa de uniformes “Creaciones Polisport” en la ciudad de Quito

Abstract

This graduation project focuses on the redesign of the brand "Creaciones Polisport," a company dedicated to the production of uniforms in Quito. The research is based on the need to modernize the visual identity of the brand, which has so far relied on traditional promotion methods. Through focus groups and surveys, consumer perceptions and expectations were identified, revealing a desire for a more innovative and professional image. The goal is to create a brand manual that includes a web design, a catalog, and strategies for social media, all aimed at reflecting quality and modernity. The results indicate that a high percentage of respondents consider it essential to update the visual identity, and a color palette in shades of white and blue is proposed to achieve a coherent and attractive presentation. This project seeks not only to enhance the brand's aesthetics but also to establish meaningful connections with consumers and position Creaciones Polisport as a reference in the sector.