Creación de un personaje animado para revitalizar la imagen del Proyecto LALA de la Universidad Politécnica Salesiana, sede Quito

Abstract

The following document compiles the process of creating an animated character to revitalize the image of Proyecto LALA de la Universidad Politécnica Salesiana, sede Quito. First, the theoretical foundations are explored, including visual communication, design, character creation, color psychology, and a brief introduction to Proyecto LALA. For data collection, a mixed method was used along with the application of different research techniquesto analyze the acceptance of the proposal within Proyecto LALA and thus begin to outline the design of the animated character. To finally present the results following the research, which were divided into two parts: the animated character and a style guide. As a result, applying the theoretical foundations, the character design was divided into different phases: sketch, lineart, coloring, and final art, in which its procedure, fundamental concepts, and the respective images of this process are detailed. For the style guide, 28 pages were worked on, ranging from the construction of a logo with the character's name to the application of the animated character in different media and formats, using mockups. Finally, three conclusions are presented that wrap up the research, each one addressed based on the objectives set for the completion of this academic project.