Estudio de factibilidad para la implementación de una línea de negocio de mantenimiento de vehículos pesados para la empresa Autoxpress en la ciudad de Riobamba.

Abstract

In response to the need to expand AUTOxpress's business line and services, a feasibility study was proposed for the implementation of a specialized automotive workshop focused on heavy vehicle maintenance in the city of Riobamba. The study began with a literature review of theoretical concepts and methodologies to structure and develop the research. Information was gathered from secondary sources such as books, theses, and public institutions, as well as primary sources through surveys and an exploratory study. The purpose was to conduct a market study to identify the supply of automotive workshops, which revealed that 22 % of the surveyed workshops provided services to both heavy and light vehicles, while 5 % specialized in heavy vehicles. The demand study yielded a favorable response, with 62 % of respondents willing to acquire the workshop's services. A technical study was conducted to determine the workshop's location based on various factors, including traffic flow on the main access and exit routes of Riobamba. The study found a traffic flow of 290 heavy vehicles per hour in the southern sector of the city, which was the highest. Subsequently, the personnel requirements and workshop dimensions were determined based on an estimated demand for services provided by AUTOxpress. Finally, an economic analysis was performed to determine the project's profitability and viability. This analysis included estimating the initial investment required, operational costs, and projected cash flows. The results showed a positive Net Present Value (NPV) of USD 143,907.47 and an Internal Rate of Return (IRR) of 21.99 %, confirming the project's economic feasibility and ensuring investment recovery within three years.