Proyecto para introducción de abono orgánico Frass proveniente del subproceso de la larva de mosca soldado negro en la empresa Bioconversion S.A en el mercado retail de la ciudad de Guayaquil

Abstract

Ecuador, while a country rich in flora and fauna, does not have companies concerned with the circular economy, which would allow for the reduction of waste and in turn maximize the benefits of the production chains. On the other hand, self-service chains or retail channels, which are the most crowded commercial establishments at the national level, especially in the city of Guayaquil, which is one of the largest cities in Ecuador, while they are nowadays more concerned with having environmentally friendly products on their shelves, there are no products that are completely organic and natural and in turn promote the circular economy. Especially in the fertilizer segment, where certain fertilizers are derived that indicate they are organic, however, the majority have certain chemicals, which in the long run end up damaging the soils and also those that are animal manures, promote methane gas that end up polluting the environment. For this reason, the company Bioconversion S.A., with the purpose of promoting sustainable development, through the introduction to the retail channel of its organic Frass fertilizer from the black soldier fly larvae that promotes the circular economy and will improve the quality of the soils, plantations and gardens of the consumers of organic fertilizer in the city of Guayaquil. To this end, a market research was conducted with 388 potential organic fertilizer consumers in the city of Guayaquil, to evaluate their tastes and preferences, as well as their consumption patterns.