Liderazgo en la era digital y su impacto en la gestión empresarial del sector industrial de las artes gráficas en la Administración Zonal Manuela Sáenz de la ciudad de Quito

Abstract

The advent of the digital era has completely transformed the business world, significantly impacting the management function and, in particular, the graphic arts industry. In this environment of constant change, companies in this sector must adopt an updated leadership approach. In addition, due to the spread of the COVID-19 virus, the implementation of innovative practices has become indispensable. Therefore, it is important to review the new leadership functions that have been implemented in our territory, especially in the Manuela Saenz administrative area of the city of Quito. In this study, 156 managers of small and medium-sized enterprises (SMEs) were surveyed through a structured online survey. They were asked about the importance of improving methods, modern technological tools and their satisfaction with the changes implemented in the company's procedures. The findings indicate that 93% of the coordinators recognize the importance of continuous process empowerment, and more than 50% have already taken steps to develop digital leadership in their organizations. In view of the need to adapt to the demands of the current market, close to 50% of respondents expressed their commitment to implementing technological tools and training their staff to overcome existing gaps. Similarly, it was concluded that a minority percentage of companies in the graphic arts sector do not have access to this technology. As a result, their market position will be increasingly weakened and they will enter a phase of decline if they do not adapt to the technological innovations of the second decade of the new millennium.