Análisis de los Canales de Distribución Adaptados por las PYMES de Comida Rápida, Valle de los Chillos, Sector el Triangulo, Durante el Periodo Post- Pandemia 2021- 2022

Abstract

This study examines the distribution channels adopted by small and medium-sized enterprises PYMES in the food industry in the Valle de los Chillos, El Triangulo neighbrhood, during the post-pandemic period 2021-2022. The research focuses on the strategies implemented by these companies to face the challenges and take advantage of the opportunities arising from the global health crisis. During the post-pandemic period, fast-food PYMES significantly transformed their distribution channels. The study reveals that most companies adopted new strategies, focusing on using food delivery apps and expanding their home delivery services. This adaptation reflects a proactive response to changes in consumer behavior. The research employs a mixed-method approach, combining qualitative and quantitative methods. In-depth interviews were conducted with owners and managers of fast-food PYMES and surveys with customersto gather data on their experiences and distribution preferences. The results indicate that 56.6% of the PYMES considered the new distribution strategies to be effective or very effective. Additionally, 56.7% reported an increase in sales following their implementation, and 83.3% considered the adaptation of their distribution channels to be profitable. Significantly, 66.7% of the companies observed an increase in customer loyalty. The study also reveals persistent challenges, such as the need to improve customer satisfaction in the new channels and the importance of maintaining continuous adaptation to changes in consumer behavior. The research demonstrates that the adaptation of distribution channels by fast food PYMES in the Valle de los Chillos has been generally successful, with positive impacts on sales, profitability, and customer loyalty. However, continuous investment in technology, channel diversification, and staff training isrecommended to ensure long-term success in an ever-evolving market.