Estudio de factibilidad para la creación de un taller de servicios automotrices y venta de repuestos multimarca en la parroquia El Condado del distrito metropolitano de Quito año 2024

Abstract

This thesis presents a feasibility study for the establishment of an automotive service workshop and multi-brand spare parts sales center in the El Condado parish of the Metropolitan District of Quito, projected for the year 2024. The study aims to evaluate the market demand, financial viability, and operational requirements necessary for the successful implementation of this business venture. Through comprehensive market analysis, including surveys and data collection from local automotive users, the study identifies key consumer preferences and trends in vehicle maintenance and repair services. Additionally, the financial analysis assesses the investment costs, projected revenue, and profitability to determine the economic feasibility of the project The findings indicate a significant demand for reliable and diverse automotive services and spare parts in the target area, driven by a growing population of vehicle owners. The study concludes with strategic recommendations for the business model, operational plan, and marketing strategies to ensure the successful launch and sustainability of the workshop and spare parts center. Key factors such as location, competition, and customer satisfaction are also examined to provide a holistic view of the business environment and to mitigate potential risks. This feasibility study serves as a comprehensive guide for investors and stakeholders interested in capitalizing on the opportunities in the automotive service industry within the El Condado parish.