La evolución de Twitch como una plataforma de comunicación independiente

Abstract

The purpose of this work is to demonstrate the communication versatility for the production of audiovisual content that generates interest in the virtual communities of the Twitch platform. For this, it is essential to identify the characteristics of the ecosystem of the platform. Well, this allows the generation of independent content aimed at merging entertainment with information. Basically, the interrelation dynamics that exist between the content projected through the Twitch platform and the community's reception of this type of current audiovisual offer are addressed. It also seeks to determine the conditions that content creators require for the monetization of the content displayed on Twitch in streaming. In addition, highlight the differences that exist in other streaming platforms such as YouTube, which is welcomed by millions of users. In this research, the attributes of the Twitch platform were highlighted and considered as a versatile tool for both streamers and its users because it serves to share content, monetize it and even deliver incentives; and it can also be considered as a tool for professional development in different sectors of the economy, including the area of videogames and communication.