Plan de comunicación publicitario orientado al uso de plataformas y herramientas digitales para el bazar Rosemar

Abstract

The main objective of this research is the Advertising Communication Planning implementation for the Rosemar bazaar, which have experienced a poor use of digital platforms and social networks, which resulted in stalled earnings. In addition, the background and the current situation of the bazaar are addressed, allowing the identification of failures and needs. The search for solutions is based on concepts and theoretical evidence. After understanding the most relevant aspects that facilitate the optimization of the use of digital platforms and social networks, optimal decisions are reached that will make it possible for the Rosemar bazaar to take a guided incursion towards achieving the best results from short to long term. Consequently, this research enables the company to assume a proactive role in the development of any type of content, providing it with the necessary tools to improve its exposure and increase its sales in the field of electronic commerce.