Marketing internacional para exportar y comercializar flores de la empresa SISA GREEN FLOWERS

Abstract

Sisa Green Flowers is a company dedicated to the marketing of export flowers, seeks to expand its presence in the international market. To achieve this goal, a study was conducted that included customer analysis, market research, and evaluation of marketing strategies. The main objective was to design a marketing plan for the direct international marketing of Sisa Green Flowers' export flowers, focusing on internal and external situation diagnosis, market study, strategic analysis, and development of the marketing model. The methodology included interviews with customers from the US market, analysis of export data, review of online comments and reviews, and evaluation of marketing strategies and brand positioning. Qualitative and quantitative data were collected and analyzed to gain a comprehensive understanding of market needs and customer perceptions. The main findings indicated a generally positive perception of Sisa Green Flowers' products and services, with an emphasis on product quality, customer service, and brand reputation as key factors for customer satisfaction. Areas for improvement were identified in long-term communication, adaptability in a dynamic market, and product differentiation to stand out in the competition. In conclusion, the study provided a solid foundation for the development of an export flower marketing model to the international market, highlighting the importance of market research, development of high-quality products, implementation of effective marketing strategies, and customer service to increase the presence and competitiveness of Sisa Green Flowers in the US market. These conclusions guide future strategies of the company to achieve its expansion and growth goals in the international flower market.