Estrategias de comunicación para la promoción turística – Caso Parroquia Lloa

Abstract

Lloa Parish, located in the province of Pichincha, southwest of the capital, is an undiscovered treasure in the foothills of Guagua Pichincha. Despite its numerous tourist attractions, such as camping, biking, hiking, horseback riding and sport fishing, information about this hidden gem has not been adequately disseminated. The proposed campaign to increase tourism in Lloa Parish is a response to the lack of effective communication campaigns. The main objective is to implement strategies to expand the information massively, attracting local and international tourists to explore and enjoy all that Lloa has to offer. The process of research and analysis of results has been crucial to understand the current situation of the parish. Both strengths and challenges that the community faces were identified. Based on this information, a project has been designed that seeks to enhance the existing tourism sites and take full advantage of the natural and cultural resources of the parish. During the study, strategies have been outlined to improve the visibility of Lloa Parish in the tourism field. The aim is to create attractive content that highlights the natural beauty, the typical gastronomy and the diverse activities that visitors can enjoy. In addition, collaboration with local stakeholders, such as businesses and entrepreneurs, is considered to ensure sustainable development and shared benefits in Lloa. This project not only seeks to increase the flow of tourists, but also to generate a positive impact on the local economy. It is hoped that tourism will become a significant source of income for the Parish, promoting its evolution and innovation. Sustainability and the preservation of cultural identity are fundamental aspects in the execution of this campaign. In conclusion, Lloa Parish is at a crucial moment to take advantage of its tourism potential. The implementation of the "Campaign to increase tourism in Lloa Parish" seeks not only to make its charms known, but also to contribute to the integral development of the community, promoting responsible and beneficial tourism for all.