Análisis del discurso sobre la segunda vuelta electoral del candidato Andrés Arauz a la Presidencia 2021

Abstract

Political discourse is a communicative act of public proposals with which it is intended to get the citizen vote in order to obtain a public position of governance. In this paper, the political discourse transmitted through images and videos on the social platform Instagram of the second electoral round of the presidential candidate Andrés Arauz is analyzed. We interpreted 118 posts published from November 2020 - April 2021, official dates for political propaganda according to the guidelines of the National Electoral Council. A mixed methodology is used, which from the quantitative analysis shows the amount of publications directed to specific categories such as population, actions (economy, health, education and security), specific public (professionals, rural or urban public, young people, adults and seniors); from the qualitative analysis, the subjectivity of the discourse on the part of the receiver of the propaganda is interpreted. From this process, which was carried out in a systematic, critical and reflexive way, we obtained asa result the identification of the candidate's discourse