Análisis de la satisfacción del cliente en los almacenes de electrodomésticos en la ciudad de Guayaquil

Abstract

In this academic article, the analysis of customer satisfaction in appliance stores in Guayaquil is addressed. As a main objective, It seeks to examine various factors that influence customer satisfaction, such as service quality and service efficiency. To carry out this research, we used research methodologies to evaluate customer perception and provide key ideas to improve the customer experience in these establishments, such as surveys, which were carried out in person. The results obtained from the analysis of customer satisfaction in appliance stores reveal that most customers positively value the quality of the service offered.