Estrategias de social media para el crecimiento de Safetech S.A., una Pyme en el sector tecnológico de Guayaquil

Abstract

This research analyzes the importance of optimizing the social media presence of Safetech S.A., a company in the technology sector in Guayaquil. This issue is justified due to the decrease in participation and audience on their digital platforms, which represents a significant challenge for their marketing strategy. The general objective is to analyze social media strategies for the growth of the company. The methodology used involves probabilistic sampling of a finite population and the use of surveys through Google Forms and interviews, as well as content analysis to evaluate Safetech's current strategy on social networks. The sample consists of 385 technology users selected from the total population of 1,362,100 users.