Análisis de los niveles de satisfacción del cliente en los diferentes tipos de alojamiento de General Villamil Playas

Abstract

Tourism represents an important source of income that provides development opportunities to regions with great tourism potential. The objective of this research is to analyze the levels of customer satisfaction in the different types of accommodation in General Villamil Playas, considering technological advances, with a specific focus on the detailed analysis of the strategies used to attract customers. It has been possible to identify tourists who have stayed in traditional and non-traditional hotels, to know the benefits, experience and satisfaction they obtain; determine the effects on the traditional hotel sector due to the competitiveness of the different types of accommodation; and propose strategies to promote the acceptance and demand of the traditional hotel sector.