Análisis de la gestión logística de las empresas de bebidas gaseosas de Guayaquil

Abstract

The research investigates the analysis of the logistics management of the soft drink companies in Guayaquil. It is necessary to know the management that the logistics and operations areas manage for the storage and distribution of Guayaquil soft drinks and how they avoid the problem of inefficient management, the need for products, among other setbacks that can put the organization in danger. poor position in the face of high demand for soft drinks. Interviews were conducted with three experts who work in establishments dedicated to the distribution and marketing of soft drinks in Guayaquil. It can be seen how companies have innovated their processes, which allows them to optimize resources and guarantee efficiency in all stages of the logistics process.