Redes sociales y poder político: un análisis de la campaña #volvamoshacer patria de Rafael Correa en tik tok

Abstract

This academic work is projected from the political and conjunctural position of communication, social networks and political power, that is why the present work: social networks and political power: an analysis of the campaign #volvamosaser patria by Rafael Correa on tik tok , has carried out his analysis from the political context within the prevailing boom of new technologies; In this case, the tik tok platform and how it serves as a communication and conjuncture tool for electoral campaigns, where political communication plays a very important role in all media and also in web 2.0. This research responds to the research question: How does the #VolvamosASerPatria campaign of former President Rafael Correa impact as a political strategy for pre-election purposes in 2025? In this way, this research has focused on the study of political expertise in the #volamosasaserpatria campaign of Rafael Correa, and how it has affected the presidential elections in 2025. Once the analysis of the #Volvamosaserpatria campaign, promoted by Rafael Correa on the Tik Tok platform, it can be seen that the production of political meanings, behaviors and discourses is marked by preelectoral strategies. In this context, the Tik Tok campaign becomes an interesting case study on how social networks can influence an electoral dispute. This work shows us how social networks can be a powerful instrument for political mobilization and how politicians can use them to build their image and promote their agendas.