Transparencia de la comunicación política de Guillermo Lasso sobre el caso FLOPEC

Abstract

The purpose of this investigation is to expose whether the political communication of Guillermo Lasso, president of Ecuador, became transparent, clear and precise, under an analysis of the different messages issued during the impeachment trial on the FLOPEC case, accusations that led to the president to implement communication strategies to demonstrate their innocence in the face of accusations by legislators and the media. The study carries out a detailed analysis of the different speeches made by Lasso to identify the different communication strategies used by the president, evaluate the clarity of the messages, detect possible ambiguities and contradictions in the approach to the FLOPEC case, in addition to investigating the use of social networks to disseminate messages related to the case. The hypothesis is postulated that the lack of transparency in the president's political communication could originate from discrepancies in the information presented by the government. It is possible that the communication strategies used by Lasso were deficient and biased, which was sufficient reason to affect confidence in the different state portfolios and the government's ability to address political crises effectively. The speeches are analyzed under the interpretive paradigm, working from a theoretical basis of Critical Discourse Analysis, through the definitions of Teun Van Dijk, allowing to analyze various levels such as the context, actions, ideology of the speech and the different communication strategies, allowing to have a more holistic view of the different discourses. Furthermore, it allows us to understand the various expressions present in the discourse and understand the deeper elements of the messages in terms of power, ideology and different social relations. The investigation concludes that Guillermo Lasso's political communication strategies, during the accusations of alleged embezzlement, became deficient, revealing a monotonous and repetitive speech, in addition to implementing questionable strategies such as victimization, undermining the credibility of his statements in the citizenship. Coming to have a negative impact on the perception of the transparency of its government management.