Estrategias de marketing digital para incrementar las ventas en los supermercados de la ciudad de Guayaquil

Abstract

For a long time now, the commercial activity of providing products has been widely used by countless organizations around the world, to the point that the market became saturated. Some time later, marketing was born and the way in which marketed products were promoted became more technical. The observation of digital media and a survey of customers of some of the most recognized supermarkets in the city of Guayaquil, Ecuador. The results obtained showed that most people do not fully trust digital channels to buy their products, however, they value these media for other aspects such as customer service or receiving offers and discounts. Social media marketing is the most effective strategy to increase sales in supermarkets.