Análisis de la economía naranja en la ciudad de Guayaquil

Abstract

Abstract The topic regarding the analysis of the orange economy in the city of Guayaquil is presented because there is a lack of sufficient strategies to negotiate with the client in the management of creativity and innovation in formal and informal organizations; to achieve a better institutional image and achieve greater profitability. The objective of this research project is to know what the main incidences of organizations are in the application of the orange economy, identifying the interest of clients when there are tactics that allow sustained and relevant negotiation over time. The methodology has a qualitative and quantitative approach that, through an exploratory, non-experimental and descriptive method, will collect relevant information with the use of instruments such as observation, interviews, and survey. The results achieved will allow to know that the orange economy is part of the development, transformation, technology and innovation of goods and services to achieve the sales and after-sales process in the physical and digital market. In conclusion, the orange economy allows a hegemonic scheme of aggregate actions in the product and service, where its participation is influenced by the use of various means of communication and technology that is related to the field, the culture of effort and dedication.