Estrategias para promover la participación de microempresarios y emprendedores en ferias de Guayaquil, año 2023

Abstract

The objective of the research is to determine strategies to promote the participation of microentrepreneurs and entrepreneurs in fairs in Guayaquil, year 2023. The value of this research lies in addressing the reality that affects microentrepreneurs and entrepreneurs regarding their participation in fairs, seeking to generate effective strategies that boost your participation in these events. A mixed methodology of an exploratory nature was used with a descriptive method based on the exhaustive review of academic literature related to the topic and the analysis of information on various strategies used and compiled through in-depth interviews with experts at fairs and surveys of entrepreneurs and microentrepreneurs with the purpose of knowing their perception.