Transformación digital de las empresas de servicios de lavado de autos en Guayaquil

Abstract

Digital transformation has changed, streamlining processes and improving. Guayaquil, in full development, is also experiencing this digital evolution. Companies must be competitive and agile, offering quality products and services and optimized costs. Efficient management and innovation are crucial to staying in the current market. The sector faces the challenge of digitalization and the limited use of technologies has been characterized. The objective was to analyze the digital transformation of car wash service companies, identifying barriers and challenges. The methodology was mixed with a descriptive scope, it was based on primary and documentary sources, a combination of data collection tools was used, including observation, in-depth interviews and surveys.