Análisis de la aceptación de la Banca Digital en las Pymes de la ciudad de Guayaquil

Abstract

The constant evolution of technology has led companies and of course society to seek innovative strategies that help in the productivity and efficiency of daily activities. With the purpose of knowing the adaptation and transformation of SMEs with respect to digital banking, and in this way forming the appropriate synthesis on its importance within daily management in business and knowing in this article that digital banking is the tool of the financial institutions most used and accepted by the vast majority of owners of small and medium-sized businesses, due to the easy and secure access they provide, along with the efficiency and comfort they provide to users.