El caso María Belén Bernal en las plataformas digitales de los medios tradicionales

Abstract

The objective of this investigation is to analyze the narrative of the traditional digital media in the "María Belén Bernal" case. At a theoretical level, we work with the Critical Paradigm that defines communication as an action of dialogue that is in constant construction of meanings through the links between members of society. At the methodological level, a qualitative approach was applied to study aspects such as: headline, informative genre, content and media narrative under study. In this sense, the sample was integrated by the traditional digital media "El Comercio" and "El Telégrafo" since they are part of the most read in the country and because their nature differs, the first corresponds to the private company and the second to the public, an aspect that would contribute to compare the perspective between these media and their way of communicating to the masses. The results showed that the first medium is oriented to sow concern in the reader and to condole with the alleged perpetrator, while the second emphasizes the alleged victim and those who support said argument. In conclusion, the traditional digital media in Ecuador make use of different narratives.