Ratings y audiencias en los programas de farándula de la televisión ecuatoriana

Abstract

The media throughout history has had the power to influence collective decision making. In the context of Ecuadorian television, this research analysed the influence and repercussion of entertainment and reality show programs. Using a quantitative methodological approach, a questionnaire was applied, which was composed of twenty-five questions divided into three categories (content, entertainment, acceptance and loyalty) and personal data to 273 people. It spread through the snowball technique, in the cities Manta, Guayaquil, Quito y Cuenca. As a result, it was obtained that the respondents have seen these types of programs, however, they do not find them attractive and consider that they do not contribute valuable content to television, on the other hand, they agree that they had no influence or repercussion in their lives, in addition they did not cause impacts on their moods. They did not consider themselves faithful followers. Combate, Calle 7, En Contacto and De Boca en Boca were the most frequent responses, coinciding with the data that the ratings meter (people Meters) provided. With respect to the broadcast of these programs there is a clear opinion that maintains that the channels transmit what the publics want to see verifying that the theory of Uses and Gratifications is true within this study.