El cuerpo como lienzo. El tatuaje como construcción de identidad en los estudiantes de la Carrera de Comunicación de la Universidad Politécnica Salesiana Sede Cuenca

Abstract

The present work looks to analyze the sociocultural factors that influence the use of tattoos as art on the body, and in relation to this, the perception that the public has. The study is exploratory and was realized to the students of the Communication Career of the Salesian Polytechnic University who use their skin as a canvas to capture their transcendental moments.