Proyectos de desarrollo posicionamiento de la empresa retina publicidad corporativa en el mercado digital a nivel Pichincha desde el 2022 al 2024.

Abstract

An organization`s position in the digital Marketplace is critical to its success and influence and to its ability to sustain itself in the digital age. To achieve this and achieve greater reach the company must increase effective strategies to distinquish itself from the competition and reach target audiences in a relevant and persuasive way. RETINA Publicidad Corporativa isan Ecuadorian company that seeks to stand out in the digital market starting at the Pichincha level through the RETINACADEMY project. Establishing positioning strategies that have been base don offering comprehensive services of courses through a virtual platform thereby generating a positioning within the digital market, while giving an ímpetus to the growth of RETINA Publicidad Corporativa regarding the signage and corporate image offered to different companies nationwide. RETINACADEMY stands out in the market thanks to its focus on creativity and innovation. They have a team of highly trained and creative professionals who generate fresh and original ideas. This allows them to develop a broad segment in the digital market, capturing the attention of the audience in various environments. The goal is to differentiate and stand out, offering unique and attractive solutions for its clients. The company`s position in a digital market requires combinations of effective strategies that include a clear and differentiated value proposition, RETINA Publicidad Corporativa has managed to position itself successfully in the physical market, now through this Project it seeks to achieve greater positioning through the digital market with RETINACADEMY thanks to its focus on creativity and innovation.