Producto educomunicacional (microdocumental) sobre educación vial del medio de transporte trolebús de la ciudad de Quito

Abstract

The present titling work constitutes This degree work constitutes a significant contribution from educommunication, to contribute to the development of an appropriate culture of mobility, complementary to the one already existing in our city. In this way, face some problems around transportation services and the use that citizens give them, where situations of irresponsibility, carelessness, or lack of respect and collaboration are observed. For this reason, its objective is to analyze the means of public passenger transport TROLEBUS, so that through a micro-documentary audiovisual production it is possible to demonstrate, in addition to revaluing its operation and benefits. It will be an educational product and, through its socialization, promote continuous improvements of the service, co-responsibility and good use. Thanks to educommunication and its tools that allow educating the public of different ages and places of their own enunciation, even until improvements are proposed that optimize the service and make it attractive for preferential use in the capital. In this way, improve mobility in public transport for everyone, since this will be the reflection of collective citizen values such as respect, solidarity and good coexistence. Likewise, it will also serve to make visible their shortcomings and correct them by the same company that provides the service and all its collaborators actively. Forming a whole team that will improve this pioneering passenger transport system in Ecuador, having as a tool for awareness, persuasion and dissemination the micro-documentary that accompanies the theoretical development of this research.