Análisis del Growth hacking como estrategia de crecimiento de marketing digital en las empresas dedicadas a la pastelería en Guayaquil

Abstract

This article has as main objective of this study to determine the most effective way to grow your customer base. Also analyze these strategies already implemented highlighting the most effective and create new ones for companies in the pastry sector. Later in this study it will be described how through properly implemented loyalty programs the number of customer retention increases. After surveys and interviews it was determined that pastry companies located in Guayaquil have Growth hacking strategies in their digital marketing but do not exploit this resource. New strategies are exposed that could be implemented in these and surely a positive result would be obtained if the correct study is carried out to the clients.