Análisis de la incidencia de la crisis económica en los pequeños negocios de Guayaquil

Abstract

The following work aims to analyze the impact of the economic crisis on small businesses in Guayaquil based on the specific objectives: 1) Identify the essential variables that have led to a state of economic crisis in Ecuador and Guayaquil; 2) Determine the levels of incidence of the economic crisis in small businesses in Guayaquil and 3) Assess the incidence of the economic crisis in small businesses in Guayaquil. For which a descriptive study was carried out with a mixed approach, starting with a documentary review of the sources of bibliographic information to know the evolution of the economic crisis in Guayaquil, in addition, information was obtained from 52 small business owners in the city of Guayaquil and of experts in business and economics from the national environment.