Análisis de los procesos de importación de cosméticos provenientes de China para la comercialización en la ciudad de Guayaquil

Abstract

Ecuador has strengthened its trade relationship with China over the years, which has led to a constant exchange of goods and services between both countries. This study focuses on analyzing the process of importing cosmetics from China for sale in Guayaquil. A qualitative research methodology was used that included interviews with 5 managers and owners of companies that sell Chinese cosmetics, as well as surveys with 384 consumers of these products. The results revealed that the importation of cosmetics is subject to specific regulations and legal requirements in Ecuador, supervised by entities such as ARCSA and INEN to ensure compliance with current regulations. It is concluded that carrying out imports in an organized and legal manner is essential for sustainable economic growth and the prevention of financial risks.