Análisis de estrategias de gestión basado en el cuadro de mando integral para el fortalecimiento comercial de la empresa ACMIF luces artificiales

Abstract

The most important thing about the study lies in the need to implement the scorecard (CMI), in order to process strategies that allow the use of all resources, as well as to strengthen the commercial area of the company in order to achieve a strong positioning and growth, which will finally give way to the ideal development of the ACMIF artificial lights company. The Analysis that was carried out based on concepts, statistics and information collected by carrying out surveys of people from the cantons belonging to the provinces of Azuay and Morona Santiago, from this fact, positive results are obtained that favor the ACMIF artificial lights company.