Efecto del e-commerce en la rentabilidad de las pymes dedicadas a la actividad textil del cantón Antonio Ante – ciudad de Atuntaqui, en el periodo 2019-2021

Abstract

After the development of this project and study of the impact of e-commerce on SMEs in the canton of Antonio Ante in the province of Imbabura in the period 2019 – 2021, it is recommended that entrepreneurs and / or managers responsible for each of them do not let any more time pass and decide to implement the e-commerce system of their organizations so that they can perceive the benefits of this valuable tool that will allow them to expand their market and also improve their quality and quantity of suppliers that will allow them to get better prices on their inputs and reduce internal costs, carry out a selection process as soon as possible. Personnel for the hiring of a Community Manager, which is number of the position for the professional and qualified person for the creation, improvement and proper management of their website, social networks and their e-commerce system that allows them a better visibility in the national and international market and in turn generate more and better business and revenue for each company.