Análisis del comportamiento del consumidor a través del marketing directo en la empresa ecua consorcio S.A., basado en la entrega programada de vehículos de la parroquia de San Bartolo, en la ciudad de Quito durante el año 2019.

Abstract

The behavior of the consumer of the clients to acquire a product and/or service are of changing changes and it is essential to apply the direct marketing that allows to increase the sales and to obtain the fidelity of the clients, besides it is possible to interact with the concessionaire either to access to a vehicle financing with a scheduled delivery or to an appointment for the workshop service between, it is always necessary a personalized attention that can be done online for a good service and that covers all the expectations that you need it at the moment you receive it. needs and offers that stand out from the competition. If you want to buy a car, either new or used, and your search is generally done at a dealership because it involves estimating a chain of components in which the economy is immersed and other aspects that must be considered because the client has expectations that you expect from a dealership because it has such as: car brand wishes to acquire the suggestion of the staff that attends the dealerships, that is, personalized attention and also usually include the provision of a mechanical workshop, that is, cover the service that is offered in general, to quality after-sales service and thus the establishment can be referred to people who know the dealer.It is important for a concessionaire to know how to make decisions to have all the conditions such as: a strategic location, with a location that complies with the provisions for the line of business, in addition to a properly t