La Economía Violeta, una alternativa económica para la ciudad de Cuenca, desde un enfoque de género

Abstract

The research addresses the employment situation of women, focusing on gender inequality, occupational segregation and wage gap. Seeks to assess job satisfaction through the purple economy, involving rural parishes. With the use of the quantitative methodology, 96 entrepreneurs supported by the Azuay Prefecture were surveyed in May-June 2023, which transformed responses into variables such as age, income, education, seniority, working hours, affiliation and access to credit, using Likert scale and multiple response, analyzed with SPSS. Results that show the quality of working life as "Moderately Satisfied". The Purple Economy Act motivates women to fight for equality and empowerment through government support and social awareness, driving positive change.