Modelo de gestión financiera para MIPYMES orientado hacia empresas de prestación de servicios en la ciudad de Cuenca, Ecuador

Abstract

The present investigation was developed to know the importance of generating management models with new strategies that allow the development of a crucial sector in the Ecuadorian economy, advising and proposing strategies that help the sustainability of the businesses that comprise this sector. This study used the quantitative method, applying a survey to 91 micro, small and medium-sized companies, to find out how they manage the financial field and present the current situation they are going through.